👉 Customer engineering is a strategic approach where dedicated teams within a company actively engage with customers to understand their needs, challenges, and pain points, providing tailored solutions and support. These engineers collaborate closely with product development to ensure that customer feedback directly influences product improvements and new feature creation, fostering a more user-centric development process. By bridging the gap between customer expectations and product capabilities, customer engineering enhances customer satisfaction, loyalty, and ultimately drives business success through improved product-market fit.
